Digital Asset Management
Digital Asset Management Mistake No. 1: Ignoring the Issue
One of the most common mistakes people make when it comes to digital asset management is to assume that it will take care of itself, or ignoring it altogether. While any company can be guilty of this, it’s especially true with smaller and medium sized firms. It’s amazing how quickly a few articles and a handful of digital photos can expand into thousands or even hundreds of thousands of files. They end up shot gunned all over the company: some sitting on a writer’s computer, some with a guy you outsourced a project to, some sitting on your Web server. But what happens next year when you go to update the story and can’t find the original photo files that went with it? What if they’re on the photographer’s laptop and she’s on vacation? Instead of reusing them, do you have to pay for another photo shoot? It’s a painful lesson to learn.
These are the scenarios that a digital assets management system will protect against. DPCI President and Founder, Joe Bachana has seen it all, both as a content publisher himself, and as head of a company that provides customized digital asset management systems for others. Implementation requires careful consideration of usage and needs, but in the end, provides peace of mind and a solid basis for manageable growth in your digital including:
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- secure, centralized storage of your digital as;ets.
- controlled access to files so you can determine who has access to what.
- powerful search features means all files are easy to locate.
- a single, simple user interface.
- content creators and publishers no longer need IT support to publish.
- material does not have to be re-keyed for multiple channels.
- content can be rapidly updated for multiple channels.
If you’re tracking terabytes of digital files, chances are you’re the type that publishes your material to more than one medium- maybe you have a Web site (or two), but also provide an RSS feed, e-mail out weekly PDF updates and possibly even dabble in the old standby, print media. If so, you’re well aware of the challenges inherent in posting to multiple channels. Each one seems to have its own formatting requirements, they all use different user interfaces and forget it if you want to get a scoop out to all your channels in a hurry. If you’re an IT person working at one of these companies, no doubt you’re growing tired of having to drop what you’re supposed to be doing (like keeping the servers online), to post material because no one else can figure out the connectivity protocols.
Where management prevents you from losing your files, content management systems prevent you from losing time.
A content management system is designed to provide a single point of access for multiple publishing channels. What does this mean for you?
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